Table of contents

1. What is a website?
2. Why should you have a website?
   1. Website is the most powerful communication tool.
   2. Website is a showcase of your services, products, passion.
   3. Website is a permanent advertising platform.
   4. Website helps in knowing customers.
   5. Website gives global market for your business and services.

1What is a website?

A website is a collection of web pages which grouped together & also connected in various ways. It is identified by a unique domain.

A web page is a document that can be displayed in different browsers such as Firefox, Google Chrome, Opera, Microsoft Internet Explorer or Edge, or Apple’s Safari.

A website contains various data in the form of text, videos, images, etc which is stored at web servers & can be accessed from anywhere in the world.

2Why should you have a website?

2.1Website is the most powerful communication tool

Nowadays, if anyone faces any problem, then he/she go for an online solution. His first priority is going for the online search. Thus, the internet has become one of the most important parts of human life. If you have a website for your business, then your customers can get access to your product and services at any time. Your customers can check every detail and make a judgment for his need or requirement from anywhere at any time. Thus, we can say that “website is the most powerful communication tool”.

2.2Website is a showcase of your services, products, passion

What is a showcase?
Showcase is a glass case used for displaying articles in a shop or museum. Similarly, on your website, you can put different products in a different category or you can display different services in the category so that users can easily find the required product or service as per their need. Whatever your business you can create a website for that. If you have a shop, then you can create an eCommerce website. If you want to share knowledge with the world, then you can create a blog. If you want to show yourself to the world, then you can create a portfolio website.

2.3Website is a permanent advertising platform

A website is more environmental friendly for advertisement than the traditional method of advertising.
On the website, you can run a campaign related to your services and products using Google adword service. You can manage your ads at any time from anywhere. Using Adword service you can analyze customer’s needs and interests.
You can also run a campaign on different social media like Facebook, Instagram, Twitter, Quora, Pinterest, etc using their advertising services.

2.4Website helps in knowing customers

A website can help you in good relationships with your customers.
You can send messages instantly from anywhere to your customers through email or through different chat services. Also, you can get feedback regarding your services and products. Your customer can review your product and can leave feedback for you and your business. You can send more information about your product and services to your customers through messages or emails.

2.5Website gives a global market for your business and services.

Website is a global marketplace for Marketer & Businessmen through which anybody can promote & sell their products & services from anywhere in all over the world.